Lacoste L!VE x JonOne​

​

​

The French brand’s latest street art-inspired collaboration

Paris-based artist John Andrew Perello, aka JonOne, has made a name for himself crafting compact calligraphic scrawls across the streets of the city he now calls home–a process often shrouded in secrecy. A new film by director Alexis Deforges, soundtracked by French electronic collective Birdy Nam Nam, captures the self-proclaimed “abstract expressionist” graffitist in action for a collaboration with Lacoste L!VE, one which saw the French label borrowing Perello’s free-flowing style for the latest collection of the street art-influenced line.

Directed by Alexis Deforges

Music by Birdy NamNam